Health-Exclusive to Mainstream-Chapter 1
The moment you decide to become healthy, make it an integral
part of your lifestyle, you become sheepish in attitude.
Discussing good health, the fact that you are making these
changes are broached about gingerly when sitting with friends or family. This
cloak and dagger game is living up to the trend of how the common man views the
term health.
Like discussed in my previous blog in the last 50 odd years
we have started paying a premium on being healthy. Healthy way of life which is
one of the most essential and basic aspect for leading a good and enriching life,
now looked upon as an underground
movement for the elite and few.
Why is that?Is being healthy ,eating right, getting fitter
something to be ashamed and kept under wraps? Are we doing something shady and
illegal getting healthy, are we a part of a secret society that is propagating
a revolution against the present order?
The organic way of life and everything associated with it is
considered an elitist pursuit that only the rich and informed few can afford.
Isn’t that wrong?
Organic farming or
products made from the purest of ingredients have for centuries been produced
for consumption for the common man. Where the system has gone wrong is the bad
and ignorant governance of countries in preserving and promoting this way of
life and thus the industry attached to it.
Every time one wants to buy such products the price , it burdens
the household budget catastrophically . Health becomes an exclusivity of the
fortunate few.Like a well made film that’s only viewed by the classes. Health
becomes a multiplex and urban concept.Health clubs, gyms, consulting
nutritionists and health practitioners all charge a premium.
Again health has moved away from the mainstream.
I feel the only way we can make being healthy mainstream, is
creating awareness of the benefits of being healthy.Doing the most basic things
which our ancestors always knew and followed.
Simple changes like,
1)Going for a walk/jog/stretching/skipping.Learning and
practicing freehand forms of exercise like yoga,pilates, etc.
2)Learning how to cook and eat healthy food
3)Reading,researching,learning,discussing the various health
benefits of food,exercise with people around.
Secondly companies associated with the health business need
to become very contemporary and intresting, the way they go about marketing
their products.
Instead of constantly preaching about the benefits of their
products, why don’t they become more
interactive with their customer base. Don’t malign competitors,unhealthy food.Get people
involved by asking them what they
want.Then go about manufacturing those products .Use funny and humorous methods
to propagate the message.
The business of exercise should focus on health improvement and
not on cosmetic concepts like Size Zero,Six Pack ..They should merge the traditional
with modern thus make exercising a joyous pursuit for the individual
The most important aspect that health gurus don’t focus on
is that exercise and diet is individual specific .They conveniently preach a generalized plan to all and sundry.
There are of course
exceptions to this rule.
This blatant generalization gives a contorted and a mass
assembly line view of health. This leads to misinformation, disinterest and
eventual dejection. This once again makes the subject of health very elusive.
Health is and will always be main stream, it never was,never will
be the bastion of the few.
This is a subject which I will discuss further with specific
examples in regard to.
How we can bring
about a change in creating awareness so the joys and wonders of good health are
enjoyed by everyone that inhabits this planet.
Please give me suggestions/feedback on what you think .Only discussion and debate can lead to positive
change .
Lets make health mainstream.
Passion and love for good health the motto.
Lets do it now.
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